AI in sociological perspective and emotional deviance. Relational technol-ogy between risks and opportunities in the “onlife” emotional world

Abstract

Artificial Intelligence (AI) and relational technology are reshaping social and emotional dynamics, becoming an integral part of affective relationships in the “onlife” era (Floridi, 2014). While they promote new forms of inclusion and social interaction, they also increase the risk of emotional deviance (Thoits, 1985; 1990), as emotions are regulated by algorithms designed to maximize engagement rather than to preserve authentic affective experiences. This process can lead to illusory emotional connections, cold intimacy, and relational disorientation (Hochschild, 2003; Illouz, 2007). This essay aims to contribute to the sociological debate on the emotional implications of relational technology and AI in a world increasingly dominated by digital interactions and the management of loneliness (Eurostat, 2023).